Glossary of Terms

• Link Text – text that replaces or masks raw uniform resource locators (URL) embedded in digital content.
• Raw URL – the address of a website or webpage that does not have a label.
• Alternative Text – a technique that allows individuals with no or low vision to understand the content of an image.
• Linked Images – image content that has an embedded link that allows users to navigate to a different page of content.
• Ambiguous Link Text – link text that does not provide sufficient context for the link destination.
• Redundant Link Text – a situation that occurs when content editors put the same link text on a single page of content multiple times.
  • Applies to alternative text for linked images as well.
• Web Content Accessibility Guidelines (WCAG) – international standard that assists developers when attempting to make digital content accessible.
  • Referenced in Section 508 of the Rehabilitation Act of 1973 and the Texas Administrative Codes 206 and 213, subchapters C.