Ambiguous Link Text

• Link text that does not convey the purpose of the URL
• Example of clear link text:
  • The Texas State Bookstore has new t - shirts and notebook materials on sale!
• Example of ambiguous link text:
  • Click here for more information about new t - shirt and notebook materials!

In the clear example, the user knows they will navigate to the Texas State Bookstore if they activate the link, but in the ambiguous example, they will have to navigate to the new web page to fully understand the link destination.